TikTok, the popular short-video platform, has recently launched a new feature that allows users to post videos directly from third-party editing apps, such as Adobe Premiere Pro, Adobe Express, CapCut, Twitch, and SocialPilot.
This feature, called Direct Post, aims to make it easier and faster for creators to share their content on TikTok without leaving their workflow. In this article, we will explore what Direct Post is, how it works, and What are the benefits of Direct Posts.
What is Direct Post?
Direct Post is a new feature that TikTok launched on October 10, 2023, to enable its users to post video content directly from third-party platforms to TikTok. The feature is an evolution of the Share to TikTok integrations, which allowed users to share their content on TikTok along with their own hashtags.
With Direct Post, users can set post preferences such as captions, audience settings, and more within their chosen third-party platform, eliminating separate adjustments on TikTok. The feature also supports long-form video content scheduling through social media management platforms.
Logie shared a post on Twitter:
TikTok’s game-changing “Direct Post” feature is here! Streamline your content creation by posting directly from third-party platforms.#Logiecreators #Logieinc #InfluencerMarketing https://t.co/5yf4qIHxsG
— Logie (@logie_inc) October 11, 2023
Why did TikTok introduce Direct Posts?
TikTok introduced Direct Post to provide more resources and tools for its community to create and share content on the platform. The feature aims to increase the efficiency and convenience of the creation process, both on and off the platform.
TikTok also wants to benefit from the advances in the wider creativity app landscape, including those that leverage AI technology as part of the video editing process.
Which third-party platforms are integrated with Direct Posts?
TikTok has partnered with several key third-party platforms that are integrated with its Content Posting API, which enables Direct Post. These include:
- Adobe Premiere Pro: the leading AI-powered video editing software offering all the tools creators need to bring their vision to life.
- Adobe Express: the AI-first all-in-one creativity app that makes it fast, easy and fun for all skill levels to make and share standout content.
- CapCut: an all-in-one video editing tool that offers essential editing features, creative effects, filters, stickers and fonts, and a wide range of video templates.
- Twitch: the leading live streaming platform for gamers, where streamers can use Twitch’s Clip Editor to convert their clips to portrait mode for direct sharing on TikTok.
- SocialPilot: a social media marketing tool that allows professionals, teams, agencies and businesses to automate their social media posting.
How to use Direct Post?
To use Direct Post, users need to connect their TikTok account to the third-party platform of their choice. The platforms that have partnered with TikTok are also vetted through an auditing process before being granted access to the Content Posting API.
Once these steps are taken, the third-party platform has permission to post on the user’s TikTok account whenever they try to export media to TikTok. Users can also customize their post settings within the third-party platform before sending it directly to TikTok through a single-click integration.
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What are the benefits of Direct Posts?
Direct Post offers several benefits for TikTok users and creators, such as:
- Saving time and effort by eliminating the need to switch between apps or adjust post settings on TikTok.
- Accessing advanced editing options and automation features from third-party platforms can enhance the quality and creativity of the content.
- Reaching a wider audience and increasing engagement by sharing content across multiple platforms with ease.
- Leveraging AI technology and innovation from third-party platforms that can help users create standout content.