Apple Plans to Release a Cheaper Version of Its Vision Pro

Apple’s Vision Pro, the company’s first spatial computer, has been hailed as a revolutionary device that seamlessly blends digital content with the physical world. However, the high price tag of $3,500 has made it inaccessible to many consumers who are interested in experiencing mixed reality.

According to a recent report by Bloomberg, Apple is working on a cheaper version of its Vision Pro that will be more affordable and appealing to the mass market.

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What is the Vision Pro?

The Vision Pro is a mixed-reality headset that projects digital content directly into the user’s eyes with two very small but high-resolution displays. The device features visionOS, the world’s first spatial operating system, that enables users to interact with digital content in a way that feels like it is physically present in their space.

Users can control the Vision Pro with their eyes, hands, and voice, and access their favourite apps, games, movies, and more on an infinite canvas that scales beyond the boundaries of a traditional display. The Vision Pro also has a 3D camera that can capture spatial photos and videos in 3D, and relive them with immersive Spatial Audio.

What Are the Differences Between the Original and the Cheaper Version?

The cheaper version of the Vision Pro will have some trade-offs in terms of performance and features compared to the original version. According to Bloomberg, the cheaper version will have lower-resolution displays, less powerful processors, less memory, and less battery life.

It will also lack some of the advanced sensors and cameras that enable eye and hand tracking, spatial mapping, and face recognition. The cheaper version will also have a simpler design and a lighter weight, making it more comfortable to wear for longer periods of time.

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When Will the Cheaper Version Be Available?

The cheaper version of the Vision Pro is expected to be released in late 2024 or early 2025, according to Bloomberg. The original version of the Vision Pro will be available in early 2024 in the U.S. and later that year internationally.

Apple has not officially confirmed or announced any details about the cheaper version of its Vision Pro yet, so these are still rumours and speculations at this point.

Why is Apple Making a Cheaper Version of Its Vision Pro?

Apple is making a cheaper version of its Vision Pro to expand its customer base and reach more potential users who are interested in mixed reality but cannot afford the original version. Apple hopes that by offering a more affordable option, it can attract more developers and content creators to create apps and experiences for its spatial computing platform.

Apple also wants to compete with other tech giants like Facebook, Microsoft, and Google, who are also developing their own mixed-reality devices and platforms. By making a cheaper version of its Vision Pro, Apple aims to establish itself as a leader and innovator in the emerging field of spatial computing.

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