Swedish Gaming Giant Buys Lord of the Rings And Hobbit Rights

The Swedish gaming company Embracer Group has acquired the corporation that holds the rights to JRR Tolkien’s works, including The Lord of the Rings and The Hobbit. Embracer Group has hinted that it may produce spin-off movies based on well-known characters like Gandalf, Aragorn, and Gollum.

Embracer has bought Middle-earth Enterprises, a holding company that manages the intellectual property rights for Tolkien’s two most well-known literary properties’ associated movies, video games, board games, merchandise, theme parks, and stage plays.

Swedish Gaming Giant Buys Lord of the Rings And Hobbit Rights
Swedish Gaming Giant Buys Lord of the Rings And Hobbit Rights

The agreement also covers “matching rights” to additional Middle-earth-related books released after Tolkien’s death in 1973 and endorsed by the Tolkien Estate and HarperCollins, including The Silmarillion and The Unfinished Tales of Numenor and Middle-earth. When the company was advertised for rings of Power, a high-budget prequel to The Lord of the Rings that Amazon acquired in 2017 for $250 million (£208 million), which will be released internationally on its Prime Video service on September 2.

 After purchasing Asmodee Group earlier this year, Embracer already has the right to sell the card and board games based on The Hobbit and The Lord of the Rings. Embracer says it will expand the “transmedia prospects” for the assets. Sunrise near the peninsula of Spurn Point on Yorkshire’s east coast.

Dreaming Shires: How Tolkien’s Middle-earth fiction was influenced by East Yorkshire Future works with financial ties to Middle-earth Enterprises include Rings of Power, the 2024 animated film The Lord of the Rings: The War of the Rohirrim from Warner Bros., and the smartphone game The Lord of the Rings: Heroes of Middle-earth from Electronic Arts. According to a representative for Embracer, “Other potential include investigating more films based on legendary figures like Gandalf, Aragorn,

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