Rocket League: With an innovative alliance, Gen.G and Mobil 1 combine their respective industry strengths in esports and motorsports. Today, the top synthetic motor oil in the world, Mobil 1, and the global esports organization Gen.G together unveiled a groundbreaking Rocket League initiative called Gen.G Mobil 1 Racing.
Mobil 1 is enhancing its current connection with Rocket League by working with Gen.G to establish two Rocket League teams, one for men and one for women. Two Rocket League content producers will join the program in addition to the competitive teams to improve the fan experience both on and off the field.
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Championships For Women’s Carball And Rocket League
In the 2022–2023 North American Rocket League Championship Series (NA RLCS), where Mobil 1 has been a sponsor since 2018, the men’s competitive team will play under the name “Gen.G Mobil 1 Racing.” The women’s competitive squad, “Gen.G Mobil 1 Racing Black,” will compete in Season 5 of the Women’s Carball Championship, upholding both organizations’ commitment to gender equity (WCBC).
“Since Gen. arrival G’s in North America, we’ve been trying to get into Rocket League. Arnold Hur, CEO of Gen.G, said, “But we didn’t want to participate until we could find the proper, long-term partner. We consider ourselves extremely fortunate to have the opportunity to collaborate with Mobil 1, which comprehends the situation and shares our long-term ambition to assemble a team from the ground up.
The NA RLCS roster for Gen.G Mobil 1 Racing includes Jack “ApparentlyJack” Benton, Joseph “noly” Kidd, and Nick “Chronic” Iwanski. Jack and Noly, who competed in the European RLCS and achieved high finishes in the 2021–2022 season, are reportedly moving to North America to compete in the 2022–2023 season. A 17-year-old American prospect named Chronic will join them as they attempt to reach the top of the podium.
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Kira O., Courtney Johnson, and Isabella “Bella” Williams will make up the Gen.G Mobil 1 Black Racing roster. Courtney and Bella came in third in the fourth season of the WCBC, with Courtney winning Regular Season MVP honors. Kira joined the team a few months after she defeated them in the WCBC playoffs of the previous year when she finished in second place. In Season 5, the trio will be a formidable force to be reckoned with on the field.
Combining Domain Knowledge
The company is boosting its approach to celebrating driving by enticing people to rediscover their love of the sport in novel ways. Mobil 1 has long been on the F1 circuit, NASCAR circuits, and extreme racing contests, such as the Pikes Peak International Hill Climb. Mobil 1 is transitioning from being an RLCS sponsor to forming its squad within the league in cooperation with Gen.G as part of the next phase of the company’s celebration of driving.
The two brands, which have historically been formidable rivals in their respective markets, are merging their knowledge to create waves in Rocket League this year in both the men’s and women’s competitive divisions. The first season of the RLCS was the beginning of ExxonMobil’s association with Rocket League, according to Ryan Allen, brand & partnerships manager for North America.
As we considered our position in the competition, we drew on our history in racing to get more deeply involved. This eventually led us to work with Gen.G to launch two teams, Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black. We believe that our Rocket League teams will be able to build on our long history of success in motorsports.
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Developing Community And Content
Widow and Nathan “Stanz” Stanz has joined Gen.G Mobil 1 Racing as content producers. As a Gen.G Mobil 1 Racing member, Stanz, who Gen. G previously signed, will increase the scope of his content creation in esports and motorsports. The Widow is a well-known proponent of gender equality in gaming and the creator of WIRL, a website aimed at empowering and showcasing women in the Rocket League community.
With Widow’s dedication to the promotion of Rocket League for all and Stanz’s dynamic style of variety material, they will support the competitive teams with co-streams, watch parties, content, and more. The two will also go to live racing and esports events to get to know the Gen.G Mobil 1 Racing community and supporters. In League of Legends, Overwatch League, NBA 2K League, VALIANT, and PUBG, Gen.G runs competitive teams.
K.I.T.T. is back in Rocket League! Grab the Knight Rider bundle in the Item Shop now. pic.twitter.com/uBfSEbWVzX
— Rocket League (@RocketLeague) September 28, 2022
Gen. primary G’s goal, shared under the banner of #TigerNation, is to assist gamers and athletes in using the power of esports and gaming to succeed in and beyond the competition. A worldwide, inclusive, and cross-cultural future for gaming is being created by Gen.G, a commercial and thought leader with a focus on education, DEI initiatives, and creative partnerships.
Its diverse roster of teams includes the Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, the NBA2K Gen.G Tigers, Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), and the Gen.G & Gen.G Black VALORANT teams (the first non-NBA owned team in the NBA 2K League). Additionally, Gen.G has been a strong advocate for integrating non-native brand partners into the gaming and esports industries, such as 1Password, Burberry, Crocs, King’s Hawaiian, McDonald’s, Mobil 1, Procter & Gamble, Toyota, and others.
The Elite Esports Academy, the first fully-integrated academic esports program in the world, is run by Gen.G. Teams from Gen.G, content producers, and corporate employees are based out of offices in Shanghai, Seoul, and Los Angeles. Visit GenG.gg or follow @GenG on Twitter for additional information.
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We’re bringing Gen.G Mobil1 Racing to the field & partnering with @Mobil1 to create a first-of-its-kind @rocketleague program🏁
BUCKLE UP for 2️⃣ NA competitive teams + 2️⃣ creators who are here to take you gamers + car enthusiasts along for the ride 🏎💨 #GenGxMobil1 pic.twitter.com/jXu1FTGl6R
— Gen.G Esports (@GenG) September 28, 2022
More vehicle miles have been driven using Mobil 1, the world’s top synthetic motor oil brand, than any of us will move in our lifetimes. Mobil 1 advanced synthetic motor oil was created to enhance our enjoyment of driving and includes anti-wear technology that offers performance above and above our conventional motor oils, allowing us to spend more time driving and less time working on our cars.
With the aid of this technology, Mobil 1 advanced synthetic motor oil can fulfill or surpass the strictest requirements set by automakers and tuning companies while offering excellent protection against engine wear under typical or even some of the most challenging circumstances. Not that you’d ever subject your car to harsh conditions. Rejoin us because I love to drive.
Mobil 1 is working with Gen.G to create two Rocket League teams, one for men and one for women, to strengthen its current relationship with the game. In addition to the competitive teams, two Rocket League content creators will join the program to improve the fan experience on and off the field.
The company is doing more to celebrate driving by giving people new ways to fall in love with the sport again. Mobil 1 has been a part of F1, NASCAR, and extreme racing events like the Pikes Peak International Hill Climb for a long time. As part of the next part of Mobil 1’s celebration of driving, the company is moving from being an RLCS sponsor to forming its team in league with the help of Gen.G.
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