Halsey claims label ‘won’t let me’ release new song ‘unless they can fake a viral moment on TikTok’

Halsey took to TikTok on Sunday to talk about not being permitted to release a new song.

The singer shared a video, which apparently included the new song in question, and claimed, “Basically I have a song that I love that I wanna release ASAP but my record label won’t let me.”

“I’ve been in this industry for 8 years and I’ve sold over 165 million records. And my record company is saying that I can’t release it unless they can fake a viral moment on TikTok,” Halsey wrote in text over the video. “Everything is marketing, and they are doing this to basically every artist these days.”

“I just wanna release music, man. And I deserve better tbh,” Halsey shared. “I’m tired.”

Many fans felt that Halsey’s post was, in itself, possibly a fake vial moment on TikTok, and blamed the singer for taking part in the kind of marketing that Halsey’s post appeared to be condemning.

Reacting to these criticisms and theories, Halsey tweeted, “I’ve been minding my own business on tour taking care of my baby. Four albums deep. Coasting. I’m way too established to stir something like this up for no reason or resort to this as a marketing tactic but now I’m in too deep so there’s no going back 🤷🏻‍♀️”

Halsey later added, “The music video is literally already done lmao.”