Digital fashion has been on high tides ever since physical fashion shows were cancelled due to the pandemic. Now, it is taking the next step with the first ever Metaverse Fashion Week (MVFW) which will be hosted on Decentraland beginning tomorrow till March 27. On the official line-up are 50 veteran as well as digital brands with names like Paco Rabanne, Dolce & Gabbana, Etro, Tommy Hilfiger, Dundas, Roberto Cavalli, Nicholas Kirkwood, Elie Saab and Imitation of Christ on the list.
The brands will either showcase new collections or reinterpretations of existing collections instead of re-purposing old collections on the virtual reality platform. Designers presenting will also include digital native names like Auroboros, DressX, and The Fabricant who will host runway shows as well as immersive spaces in the world of metaverse.
“If this fashion week facilitates a place and time for people to come together online and not have to fly across the world and create all of those physical items/waste to produce 10-minute fashion shows, this would save a lot of valuable resources,” The Fabricant’s co-founder Amber Jae Slooten told Dezeen.