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Over the past 24 months, some of the most well-known video gaming platforms in the world have entered the virtual concert market. Superstar musicians have performed on platforms like Roblox, Minecraft, and Fortnite, which is owned by Epic Games, in the metaverse.
The popular smartphone game PUBG Mobile joined the fray last month and hosted a virtual concert with K-Pop superstars BLACKPINK. In the video, BLACKPINK made its first appearance in avatar form for a music video, and PUBG MOBILE worked with artists to create a music video with virtual graphics.
PlayerUnknown’s Battlegrounds, or PUBG, is a video game produced by the Tencent Holdings-backed Korean studio Krafton and has been downloaded more than a billion times outside of China. Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, referred to the collaboration with the K-pop group as “PUBG MOBILE’s greatest partnership yet” when promoting the in-game concert in Times Square in New York and other physical sites around the world.
The “immersive audio-visual experience,” which took place over two weekends in July, drew 15.7 million viewers from all around the world to the concert series. In addition, since its debut, the music video for the collaboration’s song, “Ready For Love,” has been viewed more than 146 million times.
The concert beat Justin Bieber in Wave and Ariana Grande in Fortnite for the title of “Best Metaverse Performance” at the MTV Video Music Awards over the weekend. With the release of their brand-new song Pink Venom, BLACKPINK, who is signed to Universal’s Interscope Records in a global collaboration with South Korea’s YG Entertainment, just shattered their own record for the third-largest music video debut in YouTube history.
On Friday, August 19, at midnight ET, Pink Venom’s YouTube video went up, garnering 90.4 million views in just one day. BLACKPINK recently hit 77.5 million subscribers on their official YouTube account, making them the platform’s most popular artist.
The second album from BLACKPINK, Born Pink, is due out on September 16 and features the lead track, Pink Venom. On the Global Top 50 chart of Spotify, the song is now ranked third. In 2020, BLACKPINK issued THE ALBUM, their first full-length album. THE ALBUM peaked at No. 2 on the Billboard 200 and had three singles, including How You Like That, Ice Cream, and Lovesick Girls, reach the Billboard Hot 100. The goal of PUBG Mobile is to always provide its players with cutting-edge experiences and to lead popular culture.
Publisher Vincent Wang For PUBG Mobile
“We want to thank all of our players and BLINKs alike for their support in making this PUBG MOBILE’s greatest partnership yet,” stated Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “Introducing BLACKPINK’s wonderful song into PUBG MOBILE has been such an honor. The goal of PUBG MOBILE is to always offer its users cutting-edge experiences and to lead the way in terms of popular culture.
“The goal of our collaboration has been to unite people all over the world by fusing the worlds of music and gaming. Keep checking back as we search for more amazing opportunities to share with the neighborhood.
It was a delight for us to have another significant relationship with PUBG MOBILE, according to YG Entertainment. “We hope to showcase many facets of BLACKPINK through music and other mediums. On September 16, the [second] FULL ALBUM [BORN PINK] will be released, and the world tour will begin in October. Keep an eye out for it!
With a total of 15.7 million views during the concert series’ two weekends in July, the immersive audio-visual experience enthralled viewers everywhere. The introduction of a brand-new special tune, “Ready For Love,” as well as virtual performances of BLACKPINK’s biggest hits were also featured at the in-game event. There were viewers of the 9-minute broadcast all over the world. Watch the video here. Iconic landmarks throughout the world were used to promote the event, including New York Times Square.
As a result of the collaboration, the BLACKPINK X PUBG MOBILE exclusive tune “Ready For Love” music video was made available. Since its debut, it has had over 146 million views. In the video, BLACKPINK makes its first appearance in avatar form for a music video, and PUBG Mobile works with artists to create a music video with virtual pictures.
About Pubg Mobile
PUBG MOBILE is based on the craze that swept the interactive entertainment industry by storm in 2017 known as PUBG: BATTLEGROUNDS. On a desolate island, up to 100 players parachute in to compete in a winner-takes-all fight. Players are forced into a constantly contracting play area while having to find and scavenge their own weapons, vehicles, and supplies in order to defeat every other player on the battlefield.
BLACKPINK, one of the most commercially successful K-pop acts in music history, has completely changed the worldwide pop industry since its 2016 debut. The South Korean foursome not only has the most subscribers of any artist on YouTube, but they’ve also broken ground by becoming the first K-pop girl group to perform at Coachella and achieving the highest-charting album by a female group in more than ten years (the largest music festival in the U.S.).
JISOO, JENNIE, ROSÉ, and LISA, four incredibly charismatic dancers and emerging fashion icons who make up BLACKPINK, launched their rapid climb in 2016 with the release of “SQUARE ONE,” and further demonstrated their ability to cross over with “SQUARE UP” (a 2018 release that quickly cracked the Billboard 200).