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Adobe Unveils Three New Generative AI Models for Creatives

Adobe unveiled AI models

Adobe unveiled AI models

Adobe, the leading software company for creative professionals, has announced three new generative AI models under its Firefly brand at the Adobe MAX 2023 conference. These models are designed to help users create stunning images, vectors, and designs with simple text prompts and interactive tools.


Firefly Image 2 Model: The Next Generation of Text-to-image Generation

Firefly Image 2 Model is the successor of the original Firefly Image Model, which was launched in 2022 as a generative AI tool that can produce realistic and high-quality images from text descriptions. The new model has improved in several aspects, such as:

Some examples of what the Firefly Image 2 Model can do are:

Firefly Vector Model: A New Way to Create Vector Graphics

Firefly Vector Model is a new generative AI tool that can create vector graphics from text prompts. Vector graphics are scalable and editable images that are commonly used for logos, icons, illustrations, and animations. With the Firefly Vector Model, users can:

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Firefly Design Model: A New Way to Design Layouts and Compositions

Firefly Design Model is another new generative AI tool that can create layouts and compositions from text prompts. Layouts and compositions are arrangements of visual elements that are used for web pages, posters, flyers, magazines, and other design projects. With the Firefly Design Model, users can:

How to Access Firefly Models?

Firefly models are available as standalone web applications that anyone can use for free with limited credits. Users can also access Firefly models within Adobe Creative Cloud applications, such as Photoshop, Illustrator, and Premiere Pro. To use Firefly models within Adobe apps, users need to purchase Adobe generative credits, which are also included in some Adobe Creative Cloud plans.

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Why Adobe is Investing in Generative AI

Adobe is one of the pioneers and leaders in generative AI research and development. The company has been exploring the potential of generative AI for enhancing creativity and productivity for years. Some of its previous generative AI projects include:

Adobe believes that generative AI can empower creators to express their ideas more easily and effectively. The company is committed to developing generative AI responsibly, with creators at the center. It also supports initiatives such as the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity, which aim to promote accountability, responsibility, and transparency in generative AI.

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