Xbox 360 HD-DVD Price Drop & Promotion

Added 07/26/2007 by Kisan Parikh

MS has announced the first price drop for the Xbox 360 HD DVD Player. Starting in August, the HD DVD Player will drop from $199 to $179. Additionally, customers will receive 5 free HD DVD movies until September 30th.

MS also made several other announcements involving Xbox Live Marketplace. Xbox Live will be offering 300 in high definition and content from Heroes: Season 1.  MS will be working with Warner Bros to bring Xbox 360 owners even more content.

“With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition,” said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. “From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace — both of which have a selection of the best content Hollywood has to offer. Today’s announcements around ‘300’ and ‘Heroes: Season 1’ are great examples of how we believe HD content can be offered to consumers.”