Xbox 360 Powers SportsCenter; ESPN and MS Announce Sweepstakes

Added 11/28/2006 by Kisan Parikh

Tonight, Xbox gamers can tune in to ESPN's SportsCenter at 8 PST / 11 EST for a sports program with an added 'Xbox 360 Punch'. MS will air seven minutes of commercial time, as the sole advertiser during tonight’s SportsCenter, including new Xbox 360 ads such as "Cops and Robbers" and "Mad World". MS and ESPN are kicking off their "Ultimate Xbox 360 Entertainment Experience", a 3 week online sweepstakes at www.Xbox360winnitall.com. Viewers will be asked to answer five questions, and if they answer three correctly, they will automatically be entered. Prizes include a free trip to visit the set of SportsCenter, Xbox 360 consoles, and 360 games. Check out the commercials and contests now at www.Xbox360winitall.com.

 “Gears of War” was shipped in North America on Tuesday, November 7th and has sold more than 1 million copies world-wide in just its first two weeks of release—elevating the game to the fastest-selling original next generation game of 2006.

“Xbox 360 and ESPN are a match made in heaven, as we both speak to the same audience,“ says Mike Fischer, general manager of U.S. Games Marketing. “The Xbox 360 is the best way to take passion for competitive games, including competitive sports to the next level with the great lineup of hi-def games, including games for every major league sport.  This media relationship provides a sweet spot to spread the word about our powerful next-generation Xbox 360 experience.”