NBA Europe Live

Added 06/15/2005 by Kisan Parikh

In October of 2006 and 2006, four NBA teams will go over to European to take on the elite European basketball teams. This is part of NBA Europe Live presented by EA Sports. This is all part of the two year agreements between EA and Euroleague Basketball. The four teams will be playing in 5 different countries in Europe.

EA has recently been expanding its relationship with the NBA and is an official global marketing partner, and they will work with the NBA to develop interactive basketball programs around the world. This includes NBA Europe Live.

The NBA will send its four teams to compete with the Euroleagues best teams and conduct training camp. The NBA Europe Live program will end with the final event in the fifth country with 2 NBA teams and the champion and runner up of Euroleague Basketball.

“This is the NBA's most ambitious European basketball competition,” said NBA Commissioner David Stern.  “NBA Europe Live will exemplify how sports leagues around the world can work together for the long-term growth of their sport.  As the relevance of basketball continues to grow globally, the NBA and EA SPORTS share a vision that delivers basketball, entertainment, music and technology to our fans around the world.”

“Like sports, video games have a global appeal that transcends language and borders,” said Electronic Arts Chairman and CEO Larry Probst.  “At EA, we’re proud to be an ambassador for one of the world’s most exciting sports, NBA Basketball."

 “Years of steady, positive relations between the NBA and Euroleague Basketball have covered diverse aspects of sports organization and this partnership will continue to cultivate the success of basketball in Europe,” said Euroleague Basketball CEO Jordi Bertomeu. “This partnership will help to continue the tradition of basketball excellence and achievement, contribute to the growth of the sport and will benefit European fans by offering them another chance to enjoy great basketball.”